As we come to end of 2009 and look forward to the new developments for 2010 (& one big personal development, but more on that later) , I’ve got a little announcement to make before we all break up for a well deserved Christmas break! Last week the Web Marketplace Solutions Blog went live! There’s [...]
I’ve recently updated the theme for the site so bear with me while we go through a few teething troubles to get everything moved over to this new layout ok. It’s looking a little cramped at the moment but hopefully should improve soon once I’ve had some tinker time. I’ve got quite a lot of [...]
Implementation Implementation of analytics can be achieved through two main methods, each with their own advantages and disadvantages – via a page ‘tag’ solution (such as Google Analytics, HBX analytics), or through server log file analysis (such as ClickTracks or Affinium NetInsight). Page tagging provides a relatively quick implementation, dropping a provider’s specified tag onto [...]
Last year I had an article published in Catalogue e-business magazine (July 2008) under the ‘ask the experts’ feature; the topic being: “What ecommerce marketers should be measuring & how to do so” Over the course of this week, I’ll publish the content of that article here in two parts, with some extra comments and [...]
Tudor House covers two of my interests; Music & Marketing, as well some personal insight.
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