Musical Online Marketing – Coverage of the Digital Revolution, Tudor-esque
In: Online Marketing
21 Dec 2009As we come to end of 2009 and look forward to the new developments for 2010 (& one big personal development, but more on that later) , I’ve got a little announcement to make before we all break up for a well deserved Christmas break!
Last week the Web Marketplace Solutions Blog went live!
There’s already several [...]
In: Online Marketing
7 Aug 2009I’ve recently updated the theme for the site so bear with me while we go through a few teething troubles to get everything moved over to this new layout ok. It’s looking a little cramped at the moment but hopefully should improve soon once I’ve had some tinker time.
I’ve got quite a lot of really [...]
Implementation
Implementation of analytics can be achieved through two main methods, each with their own advantages and disadvantages – via a page ‘tag’ solution (such as Google Analytics, HBX analytics), or through server log file analysis (such as ClickTracks or Affinium NetInsight).
Page tagging provides a relatively quick implementation, dropping a provider’s specified tag onto pages within [...]
Last year I had an article published in Catalogue e-business magazine (July 2008) under the ‘ask the experts’ feature; the topic being:
“What ecommerce marketers should be measuring & how to do so”
Over the course of this week, I’ll publish the content of that article here in two parts, with some extra comments and observation added. [...]
In: Online Marketing
26 Apr 2009I’ll be attending Internet World 2009 this year which starts next week – but better than that, I’ll be exhibiting! Feel free to come over for a chat, I’ll be around on the Tuesday & Wednesday (28th & 29th April).
If you’ve got any spare time and an interest in anything website related I recommend you [...]
I’ve just recently read a well put together article by a chap called Scot Robinson, about how to reduce your Bounce Rates in 8 steps. These steps are:
1. Include Clear Call-to-Actions
2. Make Sure the Content of Your Articles and Posts Meet Visitor Expectations
3. Include Well Designed Navigation with Targeted Options
4. Less is More
5. A [...]
Tudor House covers two of the main areas where my interests lie (Music & Marketing) as well some personal insight from time to time.
My posts on here, as well as on Facebook & Twitter are my own and don't reflect those of my employer or anyone else!
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