Musical Online Marketing – Coverage of the Digital Revolution, Tudor-esque
It’s not been too mad in recent months to be honest, since the arrival of the fabled Bounce Rate measurement in Google Analytics (and it’s common inclusion into almost any Web analytics analysis done today), there was definetly a small panic movement as to “omg omg omg! My bounce rates are higher than 20% and [...]
In: Online Marketing
21 Dec 2009As we come to end of 2009 and look forward to the new developments for 2010 (& one big personal development, but more on that later) , I’ve got a little announcement to make before we all break up for a well deserved Christmas break!
Last week the Web Marketplace Solutions Blog went live!
There’s already several [...]
In: Web Analytics
20 Jul 2009Just a quick note to say a big ‘Thanks!’ to the guys over at Receptional Internet Marketing. They’ve given me free access to a Yahoo! Web Analytics Account, and I’ve added codes for this site to run tracking on. It’s one of the few (getting smaller by the month!) web analytics tools which [...]
Implementation
Implementation of analytics can be achieved through two main methods, each with their own advantages and disadvantages – via a page ‘tag’ solution (such as Google Analytics, HBX analytics), or through server log file analysis (such as ClickTracks or Affinium NetInsight).
Page tagging provides a relatively quick implementation, dropping a provider’s specified tag onto pages within [...]
Last year I had an article published in Catalogue e-business magazine (July 2008) under the ‘ask the experts’ feature; the topic being:
“What ecommerce marketers should be measuring & how to do so”
Over the course of this week, I’ll publish the content of that article here in two parts, with some extra comments and observation added. [...]
In: Online Marketing
26 Apr 2009I’ll be attending Internet World 2009 this year which starts next week – but better than that, I’ll be exhibiting! Feel free to come over for a chat, I’ll be around on the Tuesday & Wednesday (28th & 29th April).
If you’ve got any spare time and an interest in anything website related I recommend you [...]
I’ve just recently read a well put together article by a chap called Scot Robinson, about how to reduce your Bounce Rates in 8 steps. These steps are:
1. Include Clear Call-to-Actions
2. Make Sure the Content of Your Articles and Posts Meet Visitor Expectations
3. Include Well Designed Navigation with Targeted Options
4. Less is More
5. A [...]
Tudor House covers two of the main areas where my interests lie (Music & Marketing) as well some personal insight from time to time.
My posts on here, as well as on Facebook & Twitter are my own and don't reflect those of my employer or anyone else!
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