I’ll be attending another event shortly – IMRG’s Usability Workshop taking place on the 8th July. It’s taking place in London, so I’ll be coming down to the big smoke again in a couple of weeks. It will be covering off “methods required to build-in good usability practice when considering site enhancements, changes and new [...]
Implementation Implementation of analytics can be achieved through two main methods, each with their own advantages and disadvantages – via a page ‘tag’ solution (such as Google Analytics, HBX analytics), or through server log file analysis (such as ClickTracks or Affinium NetInsight). Page tagging provides a relatively quick implementation, dropping a provider’s specified tag onto [...]
I’ll be exhibiting at the Travel Distribution Summit 2009 for the next two days (over Tuesday & Wednesday). I’ll be going over Travel website optimisations we’ve done in the past, looking at some new sites, and hopefully helping a lot of travel companies convert more customers online. We’ll also be covering SEM, SEO, etc, the [...]
Last year I had an article published in Catalogue e-business magazine (July 2008) under the ‘ask the experts’ feature; the topic being: “What ecommerce marketers should be measuring & how to do so” Over the course of this week, I’ll publish the content of that article here in two parts, with some extra comments and [...]
I’ll be attending Internet World 2009 this year which starts next week – but better than that, I’ll be exhibiting! Feel free to come over for a chat, I’ll be around on the Tuesday & Wednesday (28th & 29th April). If you’ve got any spare time and an interest in anything website related I recommend [...]
Tudor House covers two of my interests; Music & Marketing, as well some personal insight.
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