It seems more noticable this year (maybe because I havn’t been down for about 16 months) but the marketplace seemed much more mature.  Almost everyone I spoke to knew what PPC was, knew what SEO was, was aware of the rise in social networking and was generally more informed about the industry – a drastic change from 2 years or so ago when these were all new technologies.  It made talking about marketing strategy easier, as many more people were on the same level.

The competition seemed stronger, many new and old companies present.  Two of these caught my eye, claiming to be the ‘conversion management experts’ and the ‘conversion optimisation experts’ which I thought was quite interesting, as well as one company claiming to be the ‘No 1 SEO experts’ – All seemed to be borrowing a little bit of our branding!

I might be down in London in a few weeks for our next show, though it’s not been confirmed yet.

I’ll be attending Internet World 2009 this year which starts next week – but better than that, I’ll be exhibiting! Feel free to come over for a chat, I’ll be around on the Tuesday & Wednesday (28th & 29th April).

If you’ve got any spare time and an interest in anything website related I recommend you come down.  It covers pretty much everything you could ever want to know about the Internet and websites, with a host of free seminars by some of the experts in the business – and it’s all totally free to attend.

I’ll be discussing anything and everything marketing related, right from Analytics through to Zearch

Feel free to come down for a chat about anything – problems with site performance, help with advertising, new developments in the industry or just a catch up – you can find me at stand E7082.

See you there!