Step 1 - Discovery
Step 2 - Strategy
Step 3 - Implementation
Step 4 - Measure & Optimise
Deliver more from your digital marketing
What does success look like to you?
More ticket sales? Better quality enquiries? 10,000 visitors a month?
No two businesses are the same and there’s no ‘one-fits-all’ magic solution to internet success, though many businesses would have you believe you can be top of Google for a small fee.
Evidence based, scientific approach
Base your actions on facts, not fiction.
Everything can be tagged and recorded online, which means when it comes to formulating strategies only real data will do. I'll analyse as much information as you have in order to learn everything about your digital picture.
Why work with me?
working for some of the UK's biggest brands.
Years of experience
Years in business
From 1993 to 2016...
I've been working with computers 1993. Since Netscape Navigator was the king of browsers and AltaVista rose to fame as the coolest search engine, we've come a long way.
After completing A levels and a degree in Computing at Lincoln University, I launched my career in digital in 2004, as ecommerce was beginning to take off and 56K modems were becoming extinct.
Agency-side, I worked with several UK brands (including NEXT & Express Gifts) as they were moving their paper and CD catalogues online into trading websites. PPC was also becoming popular around this time (when a click only cost 20p!), something many clients invested in so I naturally moved into managing & optimising paid search accounts, becoming Google certified.
Over time, ecommerce & PPC evolved into website analysis, optimisation and SEO. Analysing websites on a regular basis taught me much about how people found, moved around, and exited websites, skills that were essential as I moved into the area of conversion rate optimisation.
Relocating to Leeds in 2010 gave me the opportunity to work in new sectors, including financial services and B2B, with such clients as Argos Pet Insurance, Argos for Business, Equanet & Rajapack. It was here where I began to fully understand the offline side of marketing and the role it plays alongside the digital experience. I also got the opportunity to work with some leading charities, managing a full website re-write for YHA.
More recently I've been working heavily within content marketing, creation & strategy, as it's become a key channel for many businesses in bolstering their PR, boosting their search rankings, and engaging more customers.
In 2011, I had so many personal projects that I decided to setup business for myself, working with clients of all sizes from small self-employed business owners, to multinational brands spanning Europe. I love working with new companies, learning about new sectors and overcoming the unique challenges the digital world brings.
You can find a summary of my professional experience over at LinkedIn.