It’s not been too mad in recent months to be honest, since the arrival of the fabled Bounce Rate measurement in Google Analytics (and it’s common inclusion into almost any Web analytics analysis done today), there was definetly a small panic movement as to “omg omg omg! My bounce rates are higher than 20% and [...]
In: Web Analytics
20 Jul 2009Just a quick note to say a big ‘Thanks!’ to the guys over at Receptional Internet Marketing. They’ve given me free access to a Yahoo! Web Analytics Account, and I’ve added codes for this site to run tracking on. It’s one of the few (getting smaller by the month!) web analytics tools which I’ve [...]
Implementation Implementation of analytics can be achieved through two main methods, each with their own advantages and disadvantages – via a page ‘tag’ solution (such as Google Analytics, HBX analytics), or through server log file analysis (such as ClickTracks or Affinium NetInsight). Page tagging provides a relatively quick implementation, dropping a provider’s specified tag onto [...]
Last year I had an article published in Catalogue e-business magazine (July 2008) under the ‘ask the experts’ feature; the topic being: “What ecommerce marketers should be measuring & how to do so” Over the course of this week, I’ll publish the content of that article here in two parts, with some extra comments and [...]
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