Musical Online Marketing – Coverage of the Digital Revolution, Tudor-esque
I’ll be attending another event shortly – IMRG’s Usability Workshop taking place on the 8th July. It’s taking place in London, so I’ll be coming down to the big smoke again in a couple of weeks.
It will be covering off “methods required to build-in good usability practice when considering site enhancements, changes and [...]
Implementation
Implementation of analytics can be achieved through two main methods, each with their own advantages and disadvantages – via a page ‘tag’ solution (such as Google Analytics, HBX analytics), or through server log file analysis (such as ClickTracks or Affinium NetInsight).
Page tagging provides a relatively quick implementation, dropping a provider’s specified tag onto pages within [...]
Last year I had an article published in Catalogue e-business magazine (July 2008) under the ‘ask the experts’ feature; the topic being:
“What ecommerce marketers should be measuring & how to do so”
Over the course of this week, I’ll publish the content of that article here in two parts, with some extra comments and observation added. [...]
I’ve just recently read a well put together article by a chap called Scot Robinson, about how to reduce your Bounce Rates in 8 steps. These steps are:
1. Include Clear Call-to-Actions
2. Make Sure the Content of Your Articles and Posts Meet Visitor Expectations
3. Include Well Designed Navigation with Targeted Options
4. Less is More
5. A [...]
Tudor House covers two of the main areas where my interests lie (Music & Marketing) as well some personal insight from time to time.
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