Bing Listing for terms without any on site content

In: Online Marketing|Search Engine Optimisation

16 Jun 2009

While checking this site’s current page rankings – (with it being a relatively new domain with little content, it hasn’t been getting great rankings except for Bing) I noticed something quite odd. My place of work ranks up in position number 4 for a bing search on my name. However, the odd thing being, that my name cannot be found anywhere on this site whatsoever. Not in the page content, the page tags, nothing. It’s ranked it purely though relational page content, mentions across other sites including links, and a number of other factors.
bing-logo

I found it a little odd that a search engine is ranking a position 4 page for a term that doesn’t appear anywhere within the site whatsoever – a more intelligent search engine indexing process? The revolution of how search engines rank for content? A clear example of the differences between a traditional search engine and the new ‘decision engine’ model.

Results page in question.

It also appears that I can act as a popular wood burning stove – always nice to know :)

Comment Form

In Short

Tudor House covers two of my interests; Music & Marketing, as well some personal insight.

My posts on here, as well as on Facebook & Twitter are my own and don't reflect those of my employer or anyone else!