Implementation Implementation of analytics can be achieved through two main methods, each with their own advantages and disadvantages – via a page ‘tag’ solution (such as Google Analytics, HBX analytics), or through server log file analysis (such as ClickTracks or Affinium NetInsight). Page tagging provides a relatively quick implementation, dropping a provider’s specified tag onto [...]
Thanks to everyone we met and spoke to at TDS: Europe 2009. It was a little quiet, after speaking with people who had attended last year it sounded like attendance this year was less than half of that of 2008. Regardless, it was nice to get down to London again, meet some new companies and [...]
I’ll be exhibiting at the Travel Distribution Summit 2009 for the next two days (over Tuesday & Wednesday). I’ll be going over Travel website optimisations we’ve done in the past, looking at some new sites, and hopefully helping a lot of travel companies convert more customers online. We’ll also be covering SEM, SEO, etc, the [...]
Still celebrating from my Texas Hold’em victory over the weekend (in which I won £12.50, a whopping 2.5x my entry fee), it seems luck has shined on me again, with another win less than 3 days after that one. After taking part in a Google survey several weeks ago with the chance to win some [...]
Last year I had an article published in Catalogue e-business magazine (July 2008) under the ‘ask the experts’ feature; the topic being: “What ecommerce marketers should be measuring & how to do so” Over the course of this week, I’ll publish the content of that article here in two parts, with some extra comments and [...]
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